Target Demographic

  • Study Local Trends
  • Confirm Demand
  • Determine Target Market
  • Identify Buying Process
  • Identify Value Proposition

Product Placement

  • Reinforce Supply Availability
  • Match Deliver Process to Target Demographic


  • Identify Ways to Reach Demographic


  • Traditional vs Social
  • Online vs Direct
  • Multimedia Vs Target Media
  • Push vs Pull

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